We are to discuss the “Vision” Change Analysis papers, and am required to do the following:

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We are to discuss the “Vision” Change Analysis papers, and am required to do the following:Write a two to three page analysis (double spaced) on the application of the change management concept as it applies to their organization or a case study of their choice found in the text.The following format should be followed for this paper:1. IntroductionBriefly explain the strategic change initiative.Briefly explain the importance of the Vision concepts and its application to a strategic change initiative.2. Application AnalysisGather information within your organization or through the case study that supports the strategic change initiative.Address each concept and apply it to the strategic change initiative based on the information you gathered or found in the case.3. Lessons LearnedBriefly explain what you have learned by applying the concept to the strategic change initiative.Based on what you learned, explain in some detail how a practicing manager could use this knowledge to better manage change.Identify any mistakes that were made in using the change concept and how you would fix the situation.The VISION paper focuses on the development of the following:1.Vision Statement: a picture or story of our future and what we are going to become.2.Mission Statement:overreacting reason for existing and aim or highest purpose.3.Strategy:identify the key approaches in which we will implement the vision and defines the competitive advantages that will lead to winning in the marketplace.FOR EXAMPLE:Best BuyVision:To be at the intersection of technology and liifeMission:We improve peoples lives by making technology and entertainment products affordable and easy to use.3.Strategy:Standard operating procedures,store openings and customer experience

McDonaldsBackground to change:It was in the year 1996, when McDonalds experienced declining sales consecutively for fourquarters, which continued till the year 2004.The company was losing its…


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