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In 2017, United Airlines was all over the news and Social Media as video of the forcible removal of a passenger who was bumped from a flight emerged. Unfortunately, incidents, accident, and negative actions are bound to happen in business. However, the way a company reacts to these issues can make all the difference in the survival and public perception of that business.
- Review the article below and share your opinions on how this indecent was handled.
- Give suggestions on how it could have better been handled. Focus on things like the aftermath, the Marketing and the PR.
- If another example of how a company handled such an incident (large recalls, employee misconduct, fraud, etc) comes to mind, please feel free to share with the class.