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The below is the instructions on how to do the term paper and would like to get the first 2 pages as an outline by 09/08/2016 morning please


Each student (individually or by approved teams)
will complete a research paper for the course, applying framework of global
marketing analysis.  The paper is due by Session 26 in two copies (the hard one will be
returned with the notes and the e-mailed one to keep).
Early papers are
welcome.  The subject of the paper is
focused on the corporate marketing
worldwide that are of interest to the student/team.  The typical format of an introduction
(problem identification/objective of the paper), body (each chapter/subchapter
with a heading), and conclusion (problem solution as a set of recommendations)
is required, along with a standard cover page, table of contents, citations,
and bibliography. Usually, first chapter provides a global competitive
analysis of the industry (use ‘5 forces’ framework by Michael Porter
here) while the second chapter is dedicated to evaluation and
development of more topic-specific marketing strategies (2-4 marketing Ps:
product, price, place, or promotion). 

The individual paper should be of a maximum 
(21-22) double-spaced typewritten pages (excluding cover sheet, exhibits,
bibliography, and appendices) in length. The number of participants determines
actual team paper’s length.  Papers will
be graded based upon content, quality, and pride of authorship. The grading
criteria includes: 1) Paper appearance (title page, table of contents,
tables/graphs/charts/graphics, foot-notes, reference list, appendices, etc.);
2) Problem-solution consistency (introduction clearly states the research
objective, logical flow of the text, conclusion contains set of meaningful
recommendations); 3) Content originality in each chapter; 4) Project uniqueness
(topic formulation, methods of analysis, ways of data collection, caliber of
recommendations, personal vision, material presentation techniques); 5)
Research practicability (can be recommended for use in an industry).

Instructor may post the best papers on the course
site. Samples of some good papers from previous semesters are currently
available on the course site.

All topics should be selected and submitted for
review to the instructor by no later than by Session 5.  Each paper
should bear the name(s) of the student(s), briefly describe the
topic/structure (similar to a table of contents), and include a list of books,
articles, web sites, and other current materials (such as industry trade
association or other documents) that will be used for the research. This
proposal – from one to three pages – must reflect library and the WWW research.  You must use at least 13 sources!  Please rely on the LRC resources as more
adequate for this assignment and, if necessary, consult with a reference
librarian for help in locating particular sources. A personal interview with
someone who currently works in the company on a managerial or professional
level is extremely helpful and highly encouraged. Please incorporate critical
analysis, personal vision and short surveys. No glorification and common places

The student/team is encouraged to select a company
in a global industry where author has a personal interest, and where there is
published information available to undertake a professionally substantial
global marketing analysis.  You may write
about the worldwide marketing activities of a company, or about its work in one
part of the world, or in one major foreign country, or both – its international
marketing effort with one major product in one region/country. Some examples are as follows:  (1) Marketing Strategies of in Europe; (2) Marketing Operations of VW
Corporation in America; (3) Marketing Campaigns of Toyota Corporation in Brazil (Titles should reflect your own material
and not copy the examples!!!)
.  The
most advisable innovative topics might include: global event promotion (sports,
shows, plays, concerts, etc.), marketing of e-banking and stock-trading
services, global on-line advertising, global music/film/software distribution
and marketing, global drug/jobs/military advertising, cable network advertising
strategies, on-line education/books/papers/magazine ads, wireless telecom

Please mainly concentrate on two of the four
following company’s functions: marketing research, distribution channels,
promotion/ads and pricing.  Do not
include company history
and other secondary issues in the text; fully cover
your central marketing topic matching the purpose of the paper in a
problem-solution way. Innovative suggestions and analytical approaches are
highly encouraged for instructor’s perusal. 
Routine, descriptive, overused, and very broad topics must be avoided.
Instructor’s advice is always available in person or via the e-mail


Students are recommended to do some reading in
popular periodicals that deal with
the global marketing matters.  These

  Advertising Age  International Business 

  Business America  International Management

  Business Asia  Journal of Asia-Pacific Business

  Business China  Journal of East-West

  Business Eastern Europe  Journal of Euro marketing 

  Business Europe  Journal of International

  Business International  Journal of International Marketing 

  Business Latin America  Journal of Global Marketing 

  The Economist  Journal
of International Consumer Marketing
  Europe  Journal of International Food
& Agribusiness Marketing

  Forbes  Journal of Retailing

  Fortune  Trade and Culture

  Harvard Business Review  The Wall Street Journal (WSJ
Interactive Edition)


Great resource
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