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Purpose of Assignment
Marketing plans help coordinate an
organization’s departments and activities toward a mutual benefit
between the organization and the consumer. Well thought out marketing
plans contain both internal and external research aimed at understanding
who the customer is, what they want, and any barriers the company may
encounter in meeting customer demands. This research and information
allows the company to create strong strategies and realistic goals. Part
1 of this two-part learning team assignment is designed to place
students in the role of a company marketing team demonstrating to the
CEO and Stakeholders why and how their new product/service should be
launched. This assignment assesses the company, the target market and
product, and identifies potential obstacles a company may face when
deciding to launch a new offering will be identified.
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video
- Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand Grading Guide
- Marketing, Ch. 11: Managing Successful Products, Services, and Brands
Scenario: Your team has been chosen by the CEO to
lead the development of key marketing strategies for the marketing plan
for your company’s launch of a new and unique product/service (not
already offered). Your marketing team’s mission is to prove to the board
of directors and investors through research, strategy development, and
reasoning, that this product/service is viable and will meet the
company’s goals. In this first half of the project, you will be
reporting to the board and CEO about the target, the product’s
strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and
Trends) analysis, and the brand’s position in the competitive
Create a company name and decide what real business world industry it operates in. This name is It Takes A Village. The industry that it will be based on is: DELIVERY SERVICE, OF NECESSITIES, TO THE DISABLED, ELDERLY, AND VETERANS.
Create an 800 – 1,000 word report covering the following: this is a “team” effort and my portion of assignment is 200 approx. words and the below portion of paper.
- Prepare a SWOTT analysis.
Cite a minimum of three peer-reviewed sources. Please cite when necessary. Below is a link that our team lead has already started the first portion of the paper with. It may or may not help with the SWOTT analysis. It can either be added to this link or submitted separately and the team lead can add it.