Summarize the key facts of the case. What are the critical issues being presented here, management homework help

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Read the Chapter 5
Case Study: “RIDING THE PLUS SIZE WAVE” page 206

(Answer each question
in 200-350 words)


1. Summarize the key facts of the case. What are the
critical issues being presented here?


2. Explain the success of Lane Bryant in relation to
self-concept, self-esteem, and self-consciousness. How can they leverage what
we know about consumer behavior in these areas in order to increase sales?

3. Go to the Lane Bryant website and another plus size
website. Describe differences and similarities with respect to the way women
are portrayed in the two websites. What changes have you seen with respect to
the media images of women in recent years? Provide examples.


4. Provide an example of another product category that could
play to self-concept and self-esteem in in marketing. How would you suggest
that the product be advertised? Be specific and detailed with your example.

*NOTE: Please answer
each question with the minimum word count noted above. Review attachment on
page 206 of the actual file (NOT .pdf file) and answer each question
thoroughly.  Place answers underneath
each question so I know how to break it down, total of 4 questions. Use APA
format to include in-text citations and a reference page. Let me know if you
have any questions or comments.

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