Strategic Marketing

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Then read these three articles:

1 – Dawar, N. (2013). When marketing is strategy. Harvard Business Review, 91(12), 100-108.

2 – Holt, D. (2016). Branding in the Age of Social Media, Harvard Business Review, 94(3), 40-50.…

3 – Strategic branding and marketing. (2015). Alaska Business Monthly, 31(10), 112-115. Retrieved from


You are required to post your forum answer before you can read others.

Answer the following questions.

What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past five years for these companies?

Instructions: Your initial post should be at least 250 words, not including repeated questions, references and quotes. Please respond to at least 2 other students. Responses should be a minimum of 100 words. Use your own words.

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