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A small enterprise has decided to implement a Customer Relationship Management (CRM) system. Your task is to introduce a system to the enterprise. Research and prepare a presentation that describes the main features of the system and how that enterprise will benefit from it.
Your presentation should:
- Be 7-10 slides in length (not including title and reference slides); each slide should have four to six bullet points.
- Include presenter’s notes for each slide to further detail the key text that is included on each slide.
- Cite and integrate at least two credible scholarly sources in addition to your textbook. Citations must be integrated into the presentation and all references must be listed on the Reference slide and formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.). The “Best Bet Databases for Information System Management” (Links to an external site.) resource from the CSU-Global Library is a good place to find these sources.