Paper on building a companys brand.

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Assume the position of CEO of your own record company and focus on building your company’s brand identity. Review the assignment requirements related to your own company’s brand strategy including providing details about your specific products/services, creating a protectable and relevant brand name, describing your ideal logo, developing a tagline, building your corporate culture, and cre­ating your mantra or mission statement below. (Use links below to write the paper please and other sources)

This project should be delivered as a professional Business Communication Word or Pages document and provided in a .PDF format.


Guy Kawasaki, “Creating Mantra not Mission”:

The Brand Gap, Chapter 3: Innovate, pgs. 73-79

Article: Pursuing Strong Brand

The 22 Immutable Laws of Branding Blog:

Logo Review:

Brand Identity Guide example:

Please review the assignment requirements and rubric.

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