mock marketing plan

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Need a marketing plan for the bullet points below

1. Cover page and table of contents

2. Executive summary ( already have)

3. Business description (
“Extra Hands” encompasses maintenance and housework such as: dog
walking, grocery shopping and pick up, domestic services such as laundry
and nannying, food delivery, among a few other. Our ultimate goal is to
provide stress-free living to our customers. We empower our clients to
forget about the daily to-do’s and make time for more important
priorities.)

a. Business location( Richmond Ky)

i. Address (no physical Address)

ii. Analysis of physical environment/tangibles

b. Product bundle

i. Primary Offering (s)

ii. Secondary Offering (s)

iii. Supplemental Offering (s)

Here’s an executive summary of the mock company

Our service idea combines ideas from UberEats,
Molly Maid, Wag!, and various service businesses to create an
All-In-One application for the city of Richmond, Kentucky. “Extra Hands”
utilizes college students and others would like to add an additional
source of income in their spare time. Similar to other mobile app
service providers, each contractor will be required to do a background
check, commit to at least 10 hours a week, and have a valid government
identification card or passport.

“Extra Hands” encompasses
maintenance and housework such as: dog walking, grocery shopping and
pick up, domestic services such as laundry and nannying, food delivery,
among a few other. Our ultimate goal is to provide stress-free living to
our customers. We empower our clients to forget about the daily to-do’s
and make time for more important priorities.

Our current target
is the city of Richmond and the surrounding cities (Berea, Lexington,
etc.) This application can benefit college students, busy families, and
the elderly. We do not discriminate who works for us if they are 18
years or older and meet the other requirements mentioned in the first
paragraph. Richmond has a population of about 35,000 people and no app
like this currently is available in the area.

Each service has a
different cost and a percentage of that cost will go to our company to
take care of overhead and other expenses to cover start-up. The app
design will be decided by our team with the help of Matthew McKee, an
Apple app developer willing to provide his knowledge and expertise for
free. Our app offers one month free of service charge, and then a
monthly fee of $2.99.

“Extra Hands” contractors can bill their
clients in a variety of ways. Some charge membership fees based on how
many requests are usually made per month. Others may want to bill on
monthly retainers as a part of our premium service that will be offered
later than the initial app launch. Referral fees can also take an amount
off the total cost for the users of the app. This business idea is
innovative because it gives college students, and people with spare
time, the ability to sign-up and earn money while helping relieve others
of their every day stresses. Many people can benefit from this app
because who doesn’t need an ‘extra hand’ every now and then!

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