Marketing Question

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In a single Word document, minimum 3 full pages (not including cover page and citations), using appropriate APA, answer the following questions using the week’s reading materials and video to guide your responses.

1. Identify the most important elements when creating a demand forecast.

2. Identify the key issue or issues one must consider when collecting operational data for the demand forecast.

3. How would you use a market response model in the demand forecast?

4. Create and insert a small demand forecast model (using actual or fictional data). To demonstrate effective analytical skills, explain how you would communicate the demand forecast to senior leadership.

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