Marketing plan for Panda Express, assignment help

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Due Date: Jan 21, 2015 23:59:59
  Max Points: 60

Review “MGT-660
Capstone Project Overview.”

Based on the organization
you selected, write a marketing plan of 750-1,000 words. You can use
“Marketing Plan” as a template for this section, omitting those
topics covered in other sections of the Capstone document. Be sure to address
the following:

  1. What
    is your target market?
  2. What
    is the size of your potential target market?
  3. Describe
    the 4Ps of marketing in your organization? (Product/positioning, pricing,
    promotion, and placement)

Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.

This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.

You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to Turnitin.

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