Marketing Lemonade

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Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:

  • Target market
  • Product’s definition to the target market
  • Viable pricing strategy
  • Brand’s position in the competitive environment

Complete the Marketing Lemonade Worksheet.

Format in APA

The name our team chose for the lemonade company to be is John Lemon. It is a for profit company and it is a national company.

My part in this that I need done is:

4. Compare your company with industry competitors. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.

5. Conclusion and Discuss in no more than 90 words the maturity life cycle stages of your product.

I will attach the worksheet we are using.

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