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LP3.2 Assignment: B2Buzz
This assignment will assess the following competency: 3. Evaluate effective product positioning techniques, and 4. Demonstrate the ability to exhibit sound marketing decision-making.
Directions: Read the mini-case, B2Buzz at the end of Chapter 10 in your textbook. Write a paper that addresses the following:
- In the introduction write a brief history of the adoption of social media into the corporate world.
- In the body of your paper explain what advice you would give to Jan and Geoff to help sell their B2Buzz services more successfully. Are the companies correct in their suppositions that they will figure out social media? If these companies are correct, is B2Buzz destined to fail? Why or why do you not think so?
- In your conclusion summarize what you think are the biggest challenges that Jan and Geoff face when trying to get B2Buzz to be successful.
You must research your paper using a minimum of three scholarly resources. Those resources must be cited in the body of your report and then listed on your reference page using the proper APA formatting. Submit your paper to the dropbox LP3.2 Assignment: B2Buzz. This assignment is worth 50 points. Grading will be based on the General Writing Rubric, located under “Course Information.” (The General Writing Rubric is designed for 100-point assignments. Your instructor will adjust the points for this assignment accordingly.)