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3. This is a reflection paper assignment. Please review Figure 4.15 (Value Gap Analysis) on page 131 in Chapter 4 of the Goffin and Mitchell text (Eliminate, Reduce, Increase, Create) attached.

  • Construct a similar Figure that could be used by Amazon you, to assess your competitive position and highlight a blue ocean strategy. Please compare Amazon with one other organization across four unique product attributes (for the bottom axis).
  • You can hand-draw this Figure, please describe using text.

This reflection paper should be approximately 300 words in length. Ensure that you have provided a summary of the context, answer the questions, and are using appropriate grammar, mechanics, and citations/references.

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