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Individually, you are required to write a 2000 word destination profile report, in which you must critically
examine a destination of your choice.
The purpose of this individual assignment is to foster students’ ability to discuss and reflect on the
main aspects of destination and visitor management by profiling a destination of your choice. In
creating the destination profile, you will need to demonstrate your analytical skills along with your
ability to critically examine the relevant primary and/or secondary sources of information.
Before making a choice, please conduct preliminary research first to determine the availability of
information. If you find that the number of sources about your chosen destination is limited, please
consult your workshop facilitator to discuss an alternative destination.
Once you have chosen a destination, you are to undertake an analysis of the following aspects:
? The location and region, the yearly visitor’s numbers, and visitors’ economic contribution
to the local community
? The amalgam components, the cultural appraisals, and the range and types of
extraordinary experiences on offer
? The DMO’s involvement in destination competitiveness, stakeholder networks and
? The current issues affecting the chosen destination and ways in which DMO’s are using
indicator standard-based frameworks to mitigate them
The findings presented in this report must be based on scholarly, peer-reviewed and commercial
sources of information that were published no longer than 10 years ago. In composing the
destination profile, you must incorporate theories and concepts related to the destination and visitor
management discussed in the topics from weeks 1 to 5.