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900 to 1200 words and 3 references
You have been hired as an outside consultant for a large durable
medical equipment and medical supply company. The company specializes in
a wide range of medical supplies and equipment. Some of its most
profitable offerings include hospital bed rental to private residents,
wheelchairs, walkers, scooters, and other mobility equipment. However,
the company has come to realize that competition is increasing and its
market share is shrinking. The company noted that most of its customers
are new customers, and very few are repeat customers. The company is
concerned with customer loyalty. The medical supply company owner has
asked you to develop a plan to improve customer loyalty.
Complete the following:
- Create a report that describes and critically analyzes at least 5
contemporary best practices to improve customer loyalty in a health care
- Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.
- Develop and defend at least 4 recommendations for the medical
supply company based on your research on how to improve customer
loyalty. Include a brief overview of how each recommendation would be
implemented at the company.
- The use of APA Style and at least 3 references is required.