ECOM 322: Social Media Marketing Discussion Question

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Discussion Question

Write a report discussing the following points:

  • Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2019/20).
  • Two social media marketing campaign in Saudi Arabia that failed (Last two years).
  • Give the reasons behind their success?
  • What is the added value of this marketing campaign for the company/organization?
  • Why did the social media marketing campaign fail?
  • And what can we learn from them?


  • For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
  • Examples can be a profit or non-profit organization.

Assignment Guidelines:

  • This assignment is an individual assignment.
  • All students are encouraged to use their own word.
  • Your Assignment must include:
  • A cover page that contains the following: Student name, Student ID and CRN
  • A “References” section listing all sources included. And ensure that you follow the APA style in your report.
  • A mark of zero will be given for any submission that includes copying from other resource without referencing it.
  • Your report length should be between 500 to 700 words.
  • Assignment must be in Word format only no PDF.
  • Your file should be saved as Word Doc.

[Example]: [Student Name] [CRN] ECOM 322 – Discussion Question.doc

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