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Cultural intelligence is described as important for global businesses to develop and be successful beyond borders.
Assignment 1 is an article review of global communication. Read a magazine article about a global business that includes issues about cross-cultural differences. Use the following online sources for an article:
- Bloomberg—Europe EditionLinks to an external site.
- Bloomberg—Asia EditionLinks to an external site.
- Bloomberg—Middle East EditionLinks to an external site.
- Bloomberg—Africa EditionLinks to an external site.
- Time—BusinessLinks to an external site.
After reading an article about global business, address the following:
- Article information: article name, source, date/edition, pages, web address
- Summary: a short summary of the article (one half-page)
- Cultural lessons: one paragraph that describes one or two aspects of culture that are illustrated by the article