Course: Marketing Management Final Project: Divided into two parts, A and B (A and B are combined into one overall thesis) Marketing Plan- Part A

Course: Marketing Management Final Project: Divided into two parts, A and B (A and B are combined into one overall thesis) Marketing Plan- Part A
If you have an idea for a business, this is a good time to explore the idea. It’s better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or an improvement over an existing one.  Please DO NOT submit a marketing plan of an existing company, product or service. The entire marketing plan assignment needs to be in APA format and at least 10 pages (total for Parts A & B) in length not including the cover page or reference list. You must have a minimum of 5 references in your entire paper. This is the time to be creative and have fun with this project. PART A: The Executive SummaryThis section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan.  Generally a table of contents follows this section, for management convenience. Current Marketing SituationIn this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the company’s current situation. Market DescriptionBy describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan. Benefits and Product FeaturesClarify the benefits that the product features will deliver to satisfy the needs of customers in each market segment. Product ReviewThe product review should summarize the main features for all of the company’s products.  The information may be organized by product line, by type of customer, by market, or by the order of product introduction. Competitive ReviewThe purpose of the competitive review is to identify the competitors, describe their market positions, and briefly discuss their strategies. Distribution ReviewIn this section, marketers list the important channels, provide an overview of each channel arrangement, and mention any new developments or trend Strengths, Weaknesses, Opportunities and Threats Analysis StrengthsStrengths are internal capabilities that can help the company reach its objectives. WeaknessesWeaknesses are internal elements that may interfere with the company’s ability to achieve its objectives. OpportunitiesOpportunities are external elements that the company may be able to exploit to its advantage. ThreatsThreats are current or emerging external elements that may possibly challenge the company’s performance. Please submit your assignment here and it will also check originality.