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Compare and contrast the rules of engagement for television, radio, print, and face-to-face interviews. Describe either an example of an organization/spokesperson managing one of these media channels well during a crisis, or give an example where the organization/spokesperson managed the relationship with the media poorly. What were the benefits or consequences in your example? Your journal entry must be at least 200 words. No references or citations are necessary.
Simulated News Conference
Imagine yourself in the role of city manager, CEO, or spokesperson during a crisis situation. Write a simulated news conference essay that includes the following components:
· an introduction and description of your crisis, including the stage of the crisis at which the press conference is taking place;
· a description of what type of relationship you would want to have with certain types of media at this point and what you could do to establish that relationship;
· a summary of how you will conduct a press conference, including what types of media will attend, who will manage the start and finish of the conference, and who will be the designated spokesperson; and
· three trick questions that the reporters may ask in this particular situation; provide your planned answers to these trick questions.
Research sources to support your ideas. Your essay should be a minimum of three-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.
Choose a recent crisis, and identify how reporters used hashtags (#) to follow, report, or locate a source for a story. How has the use of blogs, social networking sites, and other types of “new” media impacted the reporting of a crisis? Based on your research, what advice would you give to an organization that is developing and implementing a crisis media plan specifically for social media? Your journal entry must be at least 200 words. No references or citations are necessary.
Imagine that you are the head of the public communications office in an organization that has yet to embrace social media. Develop a presentation for the board or executive leadership team to persuade them that social media is necessary for prudent and effective crisis management. Your goal is to gain your leaders’ confidence, a commitment of resources, and a long-term endorsement of your plans to include social media in the organization’s crisis response plan.
Describe at least three different social media tools, how each is being used or will be used to communicate during a crisis, and propose rules for how to get the organization’s message out efficiently, effectively, and succinctly using these tools.
Your presentation should be at least 15 slides in length. You may also use the slide notes function to explain slide contents as necessary. In addition, the presentation should have a title slide and a references slide.