Business Policies

There are a number of well-known strategic planning models. To bring your team up to speed on the evolution of strategic planning itself, write a white paper of 1,200–1,500 words that addresses the following specific models of strategic planning:

  • Michael Porter’s Five Forces
  • Adrian Slywotzky’s Value Migration
  • W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy

Using the Web resources provided and any others that you find, address the following in your white paper:

  • Discuss the premise underlying each of the three models of strategic planning and the advantages that each brings to the process.
  • Discuss how to apply or implement strategic planning using each of the methods.
  • Discuss the pros and cons of each strategic planning method.

1200 Words

Select 1 of the models, and respond to the following questions:

  • What methods could be used to ensure continuous process improvement in the organization from a production and operations management perspective?
  • From a business finance or accounting perspective, how would you analyze the business and measure the effectiveness of your strategy so that you can make the best decisions for the organization?
  • As a leader, how would you help the organizational structure and culture adapt to the changes that would result from this strategy (e.g., how you would empower teams, resolve conflicts, and motivate employees to support the changes from this strategy)?
  • From a marketing perspective, what effect will the strategy have on your marketing plan; product differentiation, positioning, life cycle, and portfolio; and Internet or retail marketing to your customers?
  • What human resource management changes will be necessary because of the strategy? Address each of the functions of human resources, including staffing, training and development, performance management, compensation, and employee relations.

InstructionsMarketing Plan Project: Phase 2You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the marketin

Instructions

Marketing Plan Project: Phase 2

You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the marketing strategy for the company you chose in Unit III to develop its marketing plan.

This section represents the heart of the marketing plan. Here, this portion enables the marketer to create the necessary strategies for implementation. It also enables the marketer to provide the objective basis for these strategies. The format also enables the marketer to objectively describe, in detail, each section in order to give the marketer’s intended planning audience the ability to judge the soundness of the proposed strategies. It is important to be as specific and detailed as possible. It will help in judging the plan’s effectiveness and use of required resources in the next section.

In this assignment, you will research, analyze, and create the marketing plan sections described below.

  • Marketing Strategy: Using the sections below, describe your selected company’s marketing strategy in sufficient and objective detail.
  • Objectives: Describe, in detail, the specific elements that make up the marketing strategy. This enables management to create and implement strategies that can be measured and corrected. If challenges arise, then corrective strategies can be objectively created and promptly implemented.
  • Target Markets: List the segmented target markets that align with your selected company’s products. This is important as all marketing strategies begin with the following: segmentation, targeting, and positioning.
  • Positioning: Identify your selected company’s positioning attributes. These would be a brand description and its benefits. In addition, you will need to describe your brand’s points of difference and points of parity.
  • Strategies: Describe your strategies for the following categories: product strategy, pricing strategy, distribution strategy, and marketing communications strategy. Together, these strategies identify decisions about product mix and brands (product strategy), setting product prices and/or adjusting prices to competitor pricing (pricing strategy), assessment of existing and potential channel value effectiveness (distribution strategy), and a communication plan to all target market audiences and channel members (marketing communications).
  • Marketing Mix: Describe the implemented programs and/or tactics that would support the product, pricing, distribution, and marketing communications strategies.
    • Since this is the stage in which other departments can become involved, demonstrate the coordination needed for the best strategies implementation.
    • Marketing Research: Describe how marketing research supports the basis of your created strategies and implementation plans. Show how the objective insights gathered from marketing research add customer value for your selected company’s products.

Your assignment will be a minimum of three pages in length. Ensure that you identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. Your sources should be from the CSU Online Library, but you may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations.

Textbook: Aaker, D. A., & Moorman, C. (2018). Strategic market management (11th ed.). Hoboken, NJ: Wiley.

Unit VII Discussion Board Question

 Now that you have become somewhat of an expert on the company (Samsung Electronics) you are researching for your assignments, please share your findings with your fellow classmates. Explain how your company applies the four Ps and whether they have a competitive advantage in each area of the marketing mix.  Was there any thing surprising with and your research? What recommendations do you have for your company? 

View the following video on artist Ai Weiwei below or by following this link: https://www.youtube.com/watch?v=MVnH8ou3Kd4Answer in paragragh form; What makes Ai Weiwei’s work so controversial?How does

View the following video on artist Ai Weiwei below or by following this link: https://www.youtube.com/watch?v=MVnH8ou3Kd4

Answer in paragragh form; 

  • What makes Ai Weiwei’s work so controversial?
  • How does Ai Weiwei use new media as an effective means of communication in his art?
  • How do you feel about Ai Weiwei’s incarceration?

Due asap 

Marketing is basically about creating value for customers so as to have long term customer relationship leading to customer life long value(CLV).Discuss customer relationship management and identify s

Marketing is basically about creating value for customers so as to have long term customer relationship leading to customer life long value(CLV).

Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers.

INSTRUCTIONS:

1. Illustrate your answers with examples to earn more marks.

2. Minimum of 6 pages.

3.Font size 12.

4. 1 1/2 Spacing

5. Number pages

6. Citations are a must.

7. No plagiarism.

8. Reference/Bibliography required.

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

soft drink,

fast food/restaurant,

hotel,

cell phone provider,

banking,

automobile,

airline, or

entertainment.

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

Information about accessing the grading rubric for this assignment is provided below.

BBA 3201, Principles of Marketing 2

Finding the connections between artists and their influence on each other helps you to develop a deeper understanding of their music.

Finding the connections between artists and their influence on each other helpsyou to develop a deeper understanding of their music. You’ll research theinspiration behind a current musician or producer, walking back a connective chainto creators releasing music from 1990 or earlier.Years ago, a verbal party game developed called Degrees of Separation. The goalwas to link two totally unrelated people together by creating links through thingsthat they have in common with other people. Each person would to add someonewho had a relationship with the previous person, eventually connecting the twounrelated people you were given at the beginning of the game. Think of it likemaking a chain using musicians or producers as the links.This game morphed into connecting anyone to the actor Kevin Bacon as Six Degreesof Kevin Bacon, hence our title Six Degrees of Kraftwerk. We use Kraftwerk as the exampleand assignment title because most of  electronic, computer software/in-the-box musicproduction can be connected up the the legendary German creators.Details• Start with a modern musician or producer that started their professional career in the last ten years.• Research and link to artists and producers back through music history to other influential artists   and producers releasing music from 1990 or earlier. This pre-1990 artist producer doesn’t need to  be Kraftwerk. You should include a minimum of four connected artists with one artist being     influenced by the next/previous artist in the chain. •  Create a linear timeline/story. The connections between artists should create a chronology.•  At the other end of the chain, connect the current artist and your other artists to a 1990 or earlier   recording artist such as Kraftwerk. While this isn’t an exclusive list, here are some possible 1990 or   earlier artists and producers to connect:Kraftwerk, Giorgio Moroder, DJ Premier, Dr. Dre, Hank Shocklee/Bomb Squad, Prince Paul, Can, Large Professor, Yellow Magic Orchestra, Neu!, Jam Master Jay, Marley Marl, Brian Eno, David Bowie, Tangerine Dream, Fela Kuti, Lee “Scratch” Perry, MFSB, King Tubby, Prince/King Jammy, Juan Atkins, Throbbing Gristle, Marshall Jefferson, Frankie Knuckles, Kevin Saunderson, Derrick May, Velvet Underground, Ministry, Kirk Franklin, Teddy Riley, Michael Jackson, Phil “Filthy Animal” Taylor, Tony Iommi, Depeche Mode•  The historical links are to be very direct connections between artists or producers and should be    one of the following:1) Each connecting artist/producer has recorded, played as a band member of, collaborated with or played the music of the previous connecting artist/producer.

2) Each connecting artist/producer has sampled the previous connecting artist/producer.3) Each connecting artist/producer has used a technique developed or popularized by the previous connecting artist/producer. See directly below as how to cite your proof. •  Prove the direct connection between your artists/producers by using news articles, written or video interviews or liner notes from releases. Tips: If you are having trouble finding an article or interview, we suggest the allmusic.com to look over the Overview, Biography and Credits sections. Similarly, discogs.com will often have helpful information and credits. WhoSampled.com acts as a clearinghouse for sampled and re-recorded usage of music. If you are trying to make some connections for EDM or Hip Hop, consider using the electro.org interactive site as a starting place for related styles and artist names to research.

Need help on this one

Need help on this one

PROMPT: Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, anAmerican psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two ad

PROMPT:   

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an

American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission.3. Find an international version of an advertisement for one of the products.4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilized in the advertisement change?  

INSTRUCTIONS:

PLEASE USE REFERENCE STATED FOR ADDITIONAL ASSISTANCE; Fundamentals of Marketing by Tanner Raymond Chapter 3 and 4.

PLEASE USE REFERENCE STATED: Fierro, I., Gavilanez, J., & Diego Alonso, C. A. (2017). Digital marketing.

APA FORMAT/HEADING

2 Body Pages and Reference Page

NO GRAMMAR ISSUES/NO ERRORS

2 OTHER CREDIBLE SCHOLARLY SOURCES

Paraphrase or SUMMARIZE, you must use a SIGNAL PHRASE

JUST A FEW IN TEXT CITATIONS; PLEASE USE QUOTATIONS

Review the material in Chapter Thirteen on Professional Selling.  Salespeople play three primary roles? What are they?How does each type of salespeople create value?Do ethics get in the way of succes

Review the material in Chapter Thirteen on Professional Selling. 

  • Salespeople play three primary roles? What are they?
  • How does each type of salespeople create value?
  • Do ethics get in the way of success in sales? Why or why not?