Case Study Analysis: Whole Foods and the Affordable Care Act

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Write a paper of approximately 750 words that will include three separate writing projects:

  • The first will be a brief letter
    (approximately 250 words) in which you pretend to be John Mackey
    responding to a major supplier of Whole Foods that has threatened to
    terminate business dealings because of the controversial op-ed piece.
  • The second will be a statement
    (approximately 250 words) that you will read at the next Whole Foods
    board of directors meeting to explain your decision to write the op-ed
    piece and your subsequent handling of the resulting publicity.
  • The third will be your analysis
    (approximately 250 words) of whether Mackey’s Op-ed article and his
    response afterward showed that he properly applied the four steps in the
    strategic communication process:

    • Identify the purpose
    • Analyze the audience
    • Consider the context
    • Analyze the method
    • Examine which steps (if any) he took and which (if any) he missed
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