Case Study Analysis: Whole Foods and the Affordable Care Act
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Write a paper of approximately 750 words that will include three separate writing projects:
- The first will be a brief letter
(approximately 250 words) in which you pretend to be John Mackey
responding to a major supplier of Whole Foods that has threatened to
terminate business dealings because of the controversial op-ed piece. - The second will be a statement
(approximately 250 words) that you will read at the next Whole Foods
board of directors meeting to explain your decision to write the op-ed
piece and your subsequent handling of the resulting publicity. - The third will be your analysis
(approximately 250 words) of whether Mackey’s Op-ed article and his
response afterward showed that he properly applied the four steps in the
strategic communication process:- Identify the purpose
- Analyze the audience
- Consider the context
- Analyze the method
- Examine which steps (if any) he took and which (if any) he missed
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