CREATE A NEW BRAND – PICK A CONCEPT:
- Hotel (upscale – Marriott, Montage, etc., or your own resort)
- Fashion brand from Caribbean area
Build Your Business Marketing Plan (BMP)
Type of Brand to Consider â€“ What will you offer that gives you a â€œcompetitive advantageâ€ in either the market or worldwide?Focus on VALUE.
Address the Situation Analysis (within the BMP)
- Company â€“ what is it?
- Customer â€“ who are they?
- Competitors â€“ who are they?
- Collaborators â€“ partners/providers â€“ is there a chance you could do a co-op (see below)
- Context â€“ economy, environment, social
Co-op a Brand to this resort (part of the Marketing Objectives/Strategies)
- Automobile manufacturer, liquor company (resort?), lighter brand & music (fashion?), etc.
- Explain how this partner will help leverage your new brand through advertising
Details you must address within your report:
- Branding â€“ Name/Logo
- Audience(s) â€“ whom do you want to attract?Advertising â€“ what & how?
- Market your report to potential investors.
- Focus your theme/overall brand and appeal on specific categories/industries/needs
- Trust?Why will your customers want to stay at your resort or buy your product?
Your paper must be seven pages â€“ title page, four pages of information, one page of visuals â€“ logo + image of your product â€“ and a references page (see layout attached).