us market expansion by jack wills uk retail company

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Use statistics to back up the strategy. The rest of the requirements are in the document below.


JACK WILLS CASE STUDY

Criteria Ratings Pts

This criterion is linked to a Learning Outcome1. Quality of analysis & thinking

30.0 pts

Sound critical analysis and synthesis. Conclusions supported by evidence. Stated facts clearly form part of developing conclusions. Careful selection of relevant facts which support arguments.

20.0 pts

Some evidence of critical thinking and synthesis. There are linkages between conclusions and supporting evidence.

15.0 pts

Limited critical thinking. Mix of conclusions and facts, but not obviously linked

10.0 pts

No evidence of critical analysis or synthesis. Facts stated without much indication of what they are for. And/or assertions made without supporting evidence.

5.0 pts

Unintelligble

30.0 pts

This criterion is linked to a Learning Outcome2. Demonstrated understanding of learned concepts

30.0 pts

Applies relevant strategic concept(s) learned in class appropriately to support argument well. Demonstrates good understanding of the concept(s)

20.0 pts

Applies relevant strategic concept(s) learned in class to support argument. Does not demonstrate convincingly good understanding of the concept(s)

15.0 pts

Applies strategic concept(s) learned in class to support argument. Demonstrates that the concept is not well understood

10.0 pts

Limited reference to strategic concepts learned in class

5.0 pts

No use of concepts

30.0 pts

This criterion is linked to a Learning Outcome3. Coherent and clear writing

30.0 pts

Writes clearly. Develops a well structured and coherent argument.

20.0 pts

Writes clearly. But lacks structure and coherence

10.0 pts

Can understand vaguely what is being written but writing is confused and incoherent

5.0 pts

Unintelligible

30.0 pts

This criterion is linked to a Learning Outcome4. Originality

10.0 pts

Demonstrates interesting original thinking and creativity

8.0 pts

Demonstrates some original thinking

3.0 pts

Demonstrates no original thinking

10.0 pts

Total Points: 100.0

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