Contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost of the product or service to the company. Bring in a product or servi

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Contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost of the product or service to the company. Bring in a product or service example to support and provide clarity on your position.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512

200-300 words

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