Here is a research paper on – CONSUMER BEHAVIOUR TOWARDS WOMEN’S HYGIENE PRODUCTS.
The paper talks about the challenges with marketing peoducts related to women hygiene. The taboo that persists in society regarding topics related to women hygiene and menstruation. Female hygiene is often an overlooked topic in area of public health but it has significant and far-reaching implications. Menstruation is not discussed openly in society, therefore there exists many age-old myths and beliefs associated with it, still prevalent in the society.