MKT500: MARKETING MANAGMENT
“The Death of the 4Ps?” Watch the video below and then respond to the questions that follow:
LINK TO VIDEO:(https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_n2bbedus/embed/iframe?&flashvars[streamerType]=auto)
- Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
- Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
- What recommendations would you give the company who needs to update their approach?
Video Segment Reference:
FORA.tv. (2014, May 28). Coty, Inc: The death of the four p’s of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.
MAT510: BUSINESS STATISTICS
“Business Improvement” Please respond to the following:
- Use the Internet or Strayer Library to research a global business or an organization of your choice. Next, analyze the overall effect of global competition on the business or the organization that you researched. Suggest one (1) strategy that the business leader can use in order to improve business competition and efficiency. Provide a rationale for your response.