In the article titled, Rising consumerism: Winning the hearts and minds of health care consumers, the concepts of consumerism and retail-orientation in healthcare are discussed, as well as defined consumer segments.
1. How do you define/explain consumerism in healthcare?
2. Share a health mobile app or website that aims to engage patients or consumers.
- What is the value proposition?
- What are its pros and cons?
- How does the application/site help inform the user or help them make a decision?
- What would you recommend to improve the application/site?