B7442 Marketing Strategy and Management Week 6

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Assignment 1: Exploring Potential Research Topics

Based on your business experience and the information accumulated in this course identify three potential research topics that are relevant to the subject of the course. What managerial problems or opportunities would each of the three studies address? Provide a short description for each research topic, highlighting: 

  • The organizational problem or opportunity that needs to be addressed
  • The purpose of the research
  • The question(s) that, if answered, will help to solve the problem or seize the opportunity

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Respond to feedback on your posting and provide feedback to other students on their ideas.

  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

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