Marketing and the Environment U4/2

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 Read case study titled Promoting Skin-Whiteners in India that exposes the underlying learned prejudices about skin color that are shared throughout the world.

Focus your discussion on the following:

  • What are the moral obligations of a company that develops and promotes such products?
  • To what degree is it ethical for a government to encourage or ban the availability of such products to consumers?
  • Is this an example of institutionalized racism, which is the encouragement of biases that enhance discrimination?
  • Americans tend to be far more sensitive to issues of skin color than other countries based on the history of slavery. Is it ethical and reasonable to enforce those views on other countries?

APA format- 200-300 words

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