mkt wk4

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Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a less than  1,100-word analysis that includes:

  • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
  • Explain how the packaging you will use for your product or service will add value.
  • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
  • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 

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Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

  • Explain your promotional strategy for your product or service.
  • Include how you will use at least three of the following elements:
    • Advertising
    • Public relations
    • Digital marketing, including social media
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • Develop an initial budget for your plan.
  • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
  • Provide justification for your choices. 
  • Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines

I have also uploaded grading guides. thanks so very much 

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