Marketing Homework About Consumer Behavior Customer Analysis

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1) Customer Analysis

a) What ”need or want” does the product satisfy of the consumer?

b) Who needs or wants your product?

i. Define your market using one (or combination of others) of the criteria:

ii.Demographics,geodemographics,pshycographic or behavioral

You should write those analysis according to that advertisement :

https://www.youtube.com/watch?v=aYeXldMEpV8

The homework must be at least 1 or 2 pages.

Maybe that link also helps you to complete :

http://adage.com/article/special-report-super-bowl/spuds-mackenzie-back-a-ghost-super-bowl-ad/307809/

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