The term ambush marketing was first coined in conjunction with the 1984 Olympics. Since then, ambush marketing has become part of the sports business landscape. Recently, major events such as the Olympic Games, Wimbledon, the Super Bowl, and many others h

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The term ambush marketing was first coined in conjunction with the 1984 Olympics. Since then, ambush marketing has become part of the sports business landscape. Recently, major events such as the Olympic Games, Wimbledon, the Super Bowl, and many others have taken action to try to stop ambush marketers from overshadowing sponsors who have paid hefty prices for the right to the advertising marquees at these major events. The International Olympic Committee has even passed legislation known as “Rule 40” in an effort to curtail ambush marketing. Using the Topic Materials and your own research, discuss the pros and cons of ambush marketing. Share your opinions about the purpose and value of ambush marketing and support your stance using the Topic Materials and your own researched examples.

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