Integrated Global Marketing Case Study

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Activity Context

This assignment helps you develop the skills to master the following course competencies:

  • Apply theories, models, and practices of marketing.
  • Integrate fundamental principles and application of marketing to address business problems.
  • Develop innovative and sustainable solutions to strategic marketing challenges.
  • Integrate marketing analyses into general business management planning and decision making.
  • Communicate in a manner that is professional and consistent with expectations for members of the business.

This assignment helps you develop the skills to master the following objectives:

  • Analyze the fundamental principles of the marketing mix of a company or firm.
  • Assess how technology adds value to the marketing process, including understanding market decision support system and customer relationship management (CRM) strategies.
  • Analyze the segmentation processes of a company.
  • Analyze the tools available for marketing communication and effectiveness of their usage in promoting a company.
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