Mkt Essay 4 Bill Tutor

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Unit Four Case Analysis

Read the Real CASE ANALYSIS   on “Wendy’s: History and Life After Dave Thomas.”

Write a 2.5 Paper in APA format (Not including abstract and conclusion)

12 point Times New Roman font

Please cite the sources within the essay, and use the sources in the article. Will need at least 1-2 other sources to support your argument.  Below is a recommended outline.

1. Cover Page (See APA Sample paper)

2. Introduction a. A thesis statement

b. Purpose of paper

c. Overview of paper

3. Body a. Discuss the role of qualitative research in helping Wendy’s expand further in the United States.

b. Define the sections of a questionnaire you would develop for assessing consumer preferences for fast- food restaurants.

c. Describe how fieldworkers should be selected and trained to conduct the fieldwork for your questionnaire.

4. Conclusion – Summary of main points a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format.

(Note: Do not include references that are not cited in the text of your paper)

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