MKT 402 – Market Pricing Dicsuion Question 1 :

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“Understanding Costs” Please respond to the following:

  • Compare incremental costs and avoidable costs. Incorporate the impact each has on prices in your response. Provide specific examples to support your comparison.
  • Evaluate the best way for a small business (e.g., a dry cleaner, local café, housekeeping services) to handle a noticeable cost increase from a supplier, such as higher delivery costs due to an increase in fuel.
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