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Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that
people in a specific group buy the product and are highly satisfied by it.
reference groups should be of little concern to the consumer.
reference groups are “in” and everyone should belong to at least one.
all products and brands are influenced by reference groups.
people in a specific group have tried the product and dislike it.
Cognitive, affective, and behavioral are the three major components of
The three most widely recognized types of consumer problem solving are:
limited problem solving, extended problem solving, and routinized response behavior.
extended problem solving, enduring problem solving, and situational problem solving.
planned problem solving, impulse buying, and limited problem solving.
internal problem solving, external problem solving, situational behavior.
responsive behavior, planned behavior, and impulsive problem solving.
In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called
In a buying center, purchasing agents or purchasing managers are also known as
When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.
Compared with consumer goods, marketers aiming at business customers
do not need to select target markets.
have an enormous amount of information available concerning potential customers.
ave more difficulty in determining where their customers are located.
are restricted in the types of promotion they can use.
have more difficulty in estimating customers’ purchase potentials.
Inelastic demand in business markets refers to a situation where
demand for a given product fluctuates very little over time.
price increases or decreases will not significantly change demand for a given product.
demand for a given product fluctuates significantly over time.
demand for one product depends heavily on the demand for another product.
supply for a given product cannot keep pace with the demand for it.
The purchase of products from a foreign source is called
The Common Market of the Southern Cone (MERCOSUR) includes countries from
the Pacific Islands.
Many marketers claim that ____ will become the world’s largest market.
the United States
A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)
exchange control limit.
____ is a term that refers to the use of digital media to obtain opinions on the needs of potential markets.
____ are online users who do not participate in any digital online media.
LinkedIn is a social networking site geared toward
Marketing strategists say businesses ____ consumers via social media
should connect to
should avoid recommendations from
should ignore the advice of
should stay away from
A(n) ____ is a concept, philosophy, or image.
In marketing, family packaging means
packaging products in a quantity suitable for use for an average-sized family.
putting a set of related products all in the same package.
making all of a company’s or product line’s packaging look similar.
putting the same brand name on all a company’s products.
designing and selling only products that are related.
Minerals, chemicals, timber, and agricultural products are considered
Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.