Unit 8 Final project

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Unit VIII Final Project




Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the


product, or a better way to promote the product. This section should be a minimum of two pages and include the six


suggestions presented on pages 348-352 in your textbook:


1. How you will hook your listener



2. Identify the customer’s key issues




3. Make the recommendation


4. Stress benefits, not features


5. Make the close


6. Respond to objections


Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.


Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.


Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned


from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.




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