Business Module

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alert.gifWhen responding to the questions below, be specific and support your responses with specific information from the textbook, article and video lecture material, SCC Library database and internet research.

Case Study: Let’s Talk About Marketing!!!

I.Heart_.Marketing.jpg

Review the discussion requirements and rubric carefully. Watch any supplemental videos and research the issue in your textbook and in external sources, then submit your responses to the questions. Responses should contain substantial content and incorporate concepts and terms from the learning material and through research. Use external sources and real-world examples to support your opinions.

Use the business writing format for this class for all assignments – lead sentence, no forbidden words,etc. Assignments are NOT to be written conversational style or essay style. The strength of your business writing skills will be included when grading the assignment. In other words, even if a question asks your opinion, respond using business professional tone.

alert.gifWhen responding to the questions below, be specific and support your responses with specific information from the textbook, article and video lecture material, SCC Library database and internet research.

Here is a graphic to help you better understand Target Market.

4ps_marketing_mix_l-1.jpg

The following elaborates on what should be included when defining a target market:

Target Market Elaboration:

Assignment: You will use the 4 P’s of Marketing for the a product given to you by your instructor.

Products assigned according to LAST NAME INITIAL:

For students whose LAST NAME starts with ‘A thru F’ :You will discuss Willy Wonka Nerds Candy

For students whose LAST NAME starts with ‘G thru R’ :You will discuss Godiva Chocolatier 72% Cacao Bar Dark Chocolate Candy Bar (make sure you take into account this cacao % and its relevance it’s crucial to who the target is and hint: it’s not chocolate lovers)

For students who LAST NAME starts with ‘S thru Z :You will discuss Russell Stover Sugar Free Chocolate Candy (they sell a few kinds so you can pick one type ie. pecan clusters)

Use the following to assist you in what to include for each topic:

4 ps definition sheet for class.docx

4ps_marketing_mix_l.jpg

Video on Target Market (Really pay attention to the last minute or so- it sums up why to target market perfectly)

Episode 101: How to Use Market Segmentation: Developing a Target Market (Links to an external site.)Episode 101: How to Use Market Segmentation: Developing a Target Market

Write a minimum of one paragraph on each, following this outline below.

1. Product Name_________________________________________

2. Target Market: Be specific! Don’t just say kids or adults. Include Demographics, Geographics, Psychographic etc. (college educated men between the age of 21-30 with median income of 50K) hint: use attachment below and really think who uses the product and their characteristics.

3. Product: Describe the product in detail. Is it a ‘convenience’ product?

4. Price: What is the price? High end or discount?

5. Place: Where can you buy the product ie. convenience stores, mass retailers, online..be specific with details and list all distribution channels. Also discuss what type of distribution strategy – intensive, selective, and exclusive.

6. Promotion: How is this product promoted. Be specific! Don’t just say commercials–when are they aired (seasonally, day or night) what channels?), social media advertising, radio, bill boards,etc.hint: use attachment below

alert.gifWhen responding to the questions above, be specific and support your responses with specific information from the Chapters in the textbook, article and video lecture material, SCC Library database and internet research.

Writing Requirements

  • Research-based assignment. Cite sources both intext and in a reference section. See example of how to write a research-based assignment in Module 1.

Rubric

Marketing Discussion Rubric

Marketing Discussion Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeProvided detailed and researched responses to the discussion question or case study questions assigned by the instructor. Target Market: Be specific! Don’t just say kids or adults. Include Demographics, etc. (college educated men between the age of 21-30 with median income of 50K) hint: use attachment below

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeProvided detailed and researched responses to the discussion question or case study questions assigned by the instructor. Product: Describe the product in detail.

8.0 pts

Full Marks

0.0 pts

No Marks

8.0 pts

This criterion is linked to a Learning OutcomeProvided detailed and researched responses to the discussion question or case study questions assigned by the instructor. Price: What is the price? High end or discount?

8.0 pts

Full Marks

0.0 pts

No Marks

8.0 pts

This criterion is linked to a Learning OutcomeProvided detailed and researched responses to the discussion question or case study questions assigned by the instructor. Place: Where can you buy the product ie. convenience stores, mass retailers, online..be specific with details and list all distribution channels. hint: use attachment below

7.0 pts

Full Marks

0.0 pts

No Marks

7.0 pts

This criterion is linked to a Learning OutcomeDemonstrates basic understanding of APA style. Cited sources providing both an intext Student provided sources from class textbook, lecture material and at least one additional outside resource citation and a reference section. Used standard rules of English grammar, mechanics, syntax, and sentence construction. Followed class formatting requirements by writing each question or question segment, then answer.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomePromotion: How is this product promoted. Be specific! Don’t just say commercials–when are they aired (seasonally, day or night) what channels?), social media advertising, radio, bill boards,etc.

7.0 pts

Full Marks

0.0 pts

No Marks

7.0 pts

Total Points: 45.0

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