BA405 Multinational Management-Building an International Company

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Building an International Company

Grass Roots

How does a company
grow to become an international entity? Identify one international company,
trace its roots and explain a success and a challenge it had growing to an
international status. Also, create a new product idea of your own and describe
how you could take the company from a local business to an international

Identify one internationally successful company.

Briefly describe its growth history

Describe a success and a difficulty it had growing to
international status

Create your new product idea

Describe how you would grow the company to international status.

This assignment
should be approximately 1,500 words. It is to be written in APA format, type
face: Times New Roman – 12 point, with a cover page. Remember to cite your
sources in APA format. Minimum of 2-3 sources, not Wikipedia, one source can be
your textbook.

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment criteria


Demonstrates an understanding of lesson concepts


Clearly presents well-reasoned ideas and concepts


Uses proper mechanics, punctuation, sentence structure, and




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