Assignement Bus Management

Assignment 1: Strategic Management and Strategic Competitiveness

Due Week 2 and worth 300 points

Choose
one (1) public corporation in an industry with which you are familiar.
Research the company on its own Website, the public filings on the
Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml),
in the University’s online databases, and any other sources you can
find. The annual report will often provide insights that can help
address some of these questions.

Write a four to six (4-6) page paper in which you:

1. Assess how globalization and technology changes have impacted the corporation you researched.
2. Apply
   the industrial organization model and the resource-based model to
   determine how your corporation could earn above-average returns.
3. Assess how the vision statement and mission statement of the corporation influence its overall success.
4. Evaluate how each category of stakeholder impacts the overall success of this corporation.
5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be
  typed, double spaced, using Times New Roman font (size 12), with
  one-inch margins on all sides; citations and references must follow APA
  or school-specific format. Check with your professor for any additional
  instructions.
• Include a cover page containing the title of the
  assignment, the student’s name, the professor’s name, the course title,
  and the date. The cover page and the reference page are not included in
  the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.