applied Marketing Management

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Assignment Outline

It is time to put your marketing plan together based on the research you have done through Weeks 1–3.

2000-3000 Words

Review the following Web site for an overview of sample marketing plans:….

The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:

  1. Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.
  2. Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:
    • 1 direct mail campaign, either print or digital, to promote your brand
    • 1 social media option that presents a site for customers who want to follow your brand
  3. Marketing research and sections from Weeks 1–3: Compile, edit, and organize the following sections of your plan form your previous research in Weeks 13 including the following:
    • The business goals and objectives of your company for the coming year
    • The company’s environmental analysis
    • A competitive overview based on your SWOT analysis
    • The company’s targeted customer markets
    • The positioning strategy

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