Application: Google Case Study

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By studying the business practices of other organizations, you will become more aware of the steps needed to begin and establish a successful venture. In the case study involving Google, you will investigate its rapid launch into a publicly-traded firm and the impact it had on the marketplace.

Read “Google: An Entrepreneurial Juggernaut”, and after reviewing the case study, write a 300-word response to the following question:

  • Do you think Google was acting in an ethical manner when it “poached” talent from other firms, rather than using its own innovation that carried it to a successful launch? Respond Yes or No and defend your point of view, based on case facts. Be sure to support your argument with research rather than personal opinions.
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