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AmazonFresh

Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination.

Amazon has created three elements with how they are
approaching the consumer market: fulfillment centers, Amazon Prime, and
AmazonFresh. Analyze how Amazon has captured its consumer’s desire for
not only less expensive prices, but faster delivery, and how it has
created programs that will satisfy these consumer demands. Determine if
Amazon will succeed in its quest for same-day delivery, and justify
your response.

The paper

  • Must be minimum of three to four double-spaced pages
    in length (not including title and references pages) and formatted
    according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • You must use at least three scholarly sources from
    the Ashford University Library, one of which must be peer reviewed, in
    addition to the textbook.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted
according to APA style as outlined in the Ashford Writing Center

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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